Why not choose 10 things and try them over the next 12 months?
Then keep those things that deliver the biggest impact (and drop the things that don’t work).
Then year-on-year build up a marketing strategy that becomes more and more fine tuned.
How about something like this as your marketing plan we can develop for you over the next 12 months?
1. “Competition Watch” Spend two hours each month looking at what your competition is doing.
Learn from best practice and how other people are marketing themselves.
2. New Logo - possibly to include new signage / vehicle graphics?
3. Email Database - Compile an email database of your existing clients
4. Email Marketing - Using our Super Email e-marketing software
5. Annual Leaflet and mailshot delivery - POSSIBLY REPLACE WITH DIGITAL VERSION IN LONGER TERM
6. Google Search Rankings - AIMING FOR TOP SPOT
7. Google Analytics -
8. Target specific areas of your business to promote
9. Themed campaigns
10. Develop your Social Media Channels
* For clients on our Enterprise package roughly speaking we will dedicate 2 hours x 10 (20 hours total) to each of the 10 main points each month.