Take your website to the next level with Artificial Intelligence.
From automation to problem-solving, AI can streamline your operations, enhance user experiences, and free up your time.
Let’s chat about how you can put AI to work for your business in 2025. Click here
AI Websites – Nissan Gym Case Study and the Future of AI Integration.
The age of AI isn’t coming—it’s already here. And NRG Digital is embracing it fully with our move into AI-powered websites. A standout example is our recent project for Nissan Motor Manufacturing UK: a purpose-built AI portal for the staff gym at their Sunderland plant.
The new site at nissangym.co.uk showcases what’s possible when AI meets user-focused design. From the very first interaction, users are greeted with a video featuring a lifelike AI avatar who introduces the gym’s features, operating hours, and facilities in an approachable and engaging way.
But that’s just the beginning. The site features:
AI Chatbot: Staff can ask the AI questions about memberships, class schedules, or lost property. The chatbot draws from an ever-expanding knowledge base that can be updated at any time. .png)
AI-Generated Imagery: Visual assets are created using AI to keep the content fresh and on-brand without needing time-consuming photoshoots.
Data Insights: The gym’s managers can log in as Super Admins to see usage stats and common queries, helping them improve real-world service.
Interactive Forms: Members can submit issue reports or feedback, complete with photo uploads, all without logging in.
This is not a website of the future—it’s a fully functional platform used daily by hundreds of staff at one of the region’s largest employers.
And the best part? These same tools are available to all our clients. Whether you run a salon, a removals business, a consultancy, or a gym, AI can:
Reduce admin time by answering FAQs automatically
Give your site a modern, high-tech feel
Engage users with custom AI avatars and videos
Provide insights on what your customers are asking
Scale your services without scaling your overhead
If you’re on our Enterprise package, you’re already eligible for these kinds of integrations.
But even if you’re on a different plan, we can still offer a tailored upgrade or add-on to suit your needs and budget.
Want to see AI in action?
We’d be happy to give you a free demo or show you around the Nissan site. Let us know if you’d like to explore how we can bring AI tools into your own business website.
The next generation of web design is smart, interactive, and efficient. And at NRG Digital, we’re ready to help you make the leap. Click here
